Frequently Asked Questions
I love the magazine, it’s got so much information. How can it be free?
In this day and age people don’t want to have to pay for
information. In fact, paid newspaper circulation is dropping nationally
at a rate of 4% per year. With advertisers on board, we have no need to
charge an additional fee for readers to purchase the magazine.
I run a small business with 99% of my customers living in the same town as my business. Why would I advertise in the magazine?
Our overall circulation of over 49,000 copies opens the door to many new potential
customers not accessible through other print media. Our distribution
numbers are up to 30% higher than any other print alternative just in
the town you live.
I have a limited advertising budget, how can I be sure I’m getting the most value for my dollar?
Lifetyle1 is distributed to a potential audience of over 140,000
consumers every week, and is the only magazine on offer in each of the
64 towns we deliver to. In the same distribution area there are 7 free
to air TV stations, 15 regional newspapers and 11 radio stations
competing for a share of the same audience.
Am I a hoarder? I can’t seem to part with my Lifestyle1 issues?
You’ll be happy to know you’re not alone. A recent survey
confirmed that 68% of Lifestyle1 readers retain the magazine in their
homes for at least seven days as their TV Guide reference.
Your magazine always seems to be up to date with local events throughout the region?
Lifestyle1 is a popular avenue to promote events with our large
distribution. Many events have boasted record numbers after appearing
in Lifestyle1. People will travel for an event that appeals.
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